claritydzen
Designed for the introvert mind
Privacy Policy
Last updated: 17 May 2026

This Privacy Policy explains how Anna Obraztsova PR Novi Sad (PIB: 115432282, Matični broj: 68361630, registered address: Mite Ružića 2, sprat 2, stan 3, 21101 Novi Sad, Serbia), the operator of claritydzen.com (the "Website"), collects, uses, and protects your personal data.

We act as the data controller for the personal data described in this policy. If you are located in the European Economic Area (EEA), the United Kingdom, or Serbia, this notice describes your rights under the General Data Protection Regulation (GDPR) and equivalent national laws.

Section 01
What data we collect

Email address. Provided by you when you submit the quiz on our Website to receive your results, or when you purchase a Product. We use this to deliver test results, product content, and related communications.

Quiz responses. When you take the quiz, we collect your answers in order to compute and display your results. The quiz is behavioral in nature (it asks about patterns such as procrastination, preparation, decision-making, and visibility). We do not request, collect, or process information about your mental or physical health, medical history, or any other special category of data under Article 9 GDPR.

Purchase information. When you buy a Product, our payment processor Lemon Squeezy collects payment details (name, email, billing address, payment method). We receive from Lemon Squeezy only the information necessary to fulfill the order — typically your email address and product purchased. We do not see or store your full payment card details.

Technical and usage data. When you visit the Website, we and our analytics providers may collect IP address, browser type, device type, pages visited, referring URL, and time spent on pages. This is collected through cookies and similar technologies — see our Cookie Policy.

Communications. If you contact us by email, we keep the contents of your message and our reply for the purposes of responding and record-keeping.

Section 02
Why we use your data, and on what legal basis

We use your data for the following purposes, on the following legal bases under GDPR Article 6:

Sending you your quiz results and related product recommendations
LEGAL BASIS — Your consent, given when you submit your email at the quiz
Delivering the Product you purchased (welcome email and seven-day sequence)
LEGAL BASIS — Performance of a contract with you
Marketing emails about other ClarityDzen products to subscribers and past customers
LEGAL BASIS — Our legitimate interest in promoting similar products of our own to people who have shown interest; you can unsubscribe at any time
Website analytics and improvement
LEGAL BASIS — Your consent, given via the cookie banner
Marketing and retargeting through pixels (Meta Pixel, Google Ads, TikTok Pixel)
LEGAL BASIS — Your consent, given via the cookie banner
Compliance with legal obligations (tax records, etc.)
LEGAL BASIS — Legal obligation
Defending legal claims
LEGAL BASIS — Our legitimate interest
Section 03
Who we share your data with

We share data only with the following categories of third parties, all acting as data processors under contracts that include data protection obligations (Data Processing Agreements):

Lemon Squeezy (Lemon Squeezy LLC, USA)
Payment processing and Merchant of Record
Kit (ConvertKit Inc., USA)
Email delivery for product content and marketing
Zoho Corporation (Zoho Mail)
Email hosting for our business correspondence
Netlify (Netlify Inc., USA)
Website hosting
Google LLC (USA)
Website analytics (Google Analytics 4) and advertising (Google Ads)
Meta Platforms, Inc. (USA)
Advertising and retargeting (Meta Pixel)
TikTok Pte. Ltd.
Advertising and retargeting (TikTok Pixel)

We do not sell your personal data. We do not share it with third parties for their independent marketing purposes.

Section 04
International data transfers

Most of our service providers are based in the United States. When your personal data is transferred outside the EEA, the United Kingdom, or Serbia, the transfer is made under the European Commission's Standard Contractual Clauses (SCCs) and equivalent safeguards, ensuring an adequate level of protection.

Section 05
How long we keep your data

We retain personal data only for as long as necessary for the purposes described above:

  • Quiz responses and email (where no purchase made): up to 24 months, after which we delete or anonymize the data.
  • Purchase records: for the duration of any applicable warranty or refund period, and for as long as required by Serbian tax law (currently 10 years for invoices and accounting records).
  • Marketing subscriber lists: until you unsubscribe, after which we keep a minimal suppression record (email only) to ensure we do not contact you again.
  • Contact emails: up to 3 years from last contact.
Section 06
Your rights

If you are located in the EEA, the United Kingdom, or Serbia, you have the following rights:

  • Access — request a copy of the personal data we hold about you.
  • Rectification — ask us to correct inaccurate or incomplete data.
  • Erasure — ask us to delete your data, subject to legal retention requirements.
  • Restriction — ask us to limit the processing of your data in certain circumstances.
  • Portability — receive your data in a structured, machine-readable format.
  • Objection — object to processing based on legitimate interest, including direct marketing.
  • Withdrawal of consent — withdraw any consent you have given, without affecting the lawfulness of processing carried out before the withdrawal.

To exercise any of these rights, write to us at hello@claritydzen.com. We will respond within 30 days.

You also have the right to lodge a complaint with a supervisory authority. In Serbia, this is the Commissioner for Information of Public Importance and Personal Data Protection (poverenik.rs). EU residents may contact their national data protection authority.

Section 07
Cookies

We use cookies and similar technologies. Please see our Cookie Policy for details, including the categories of cookies, their purposes, and how to manage your preferences.

Section 08
Security

We take reasonable technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is fully secure, and we cannot guarantee absolute security.

Section 09
Children

The Website and Products are not directed at children under 18. We do not knowingly collect personal data from children under 18. If you believe a child has provided us with personal data, please contact us at hello@claritydzen.com and we will delete it.

Section 10
Changes to this Policy

We may update this Privacy Policy from time to time. The current version is always available at this page, with the "Last updated" date at the top.

Section 11
Contact

For any questions about this Privacy Policy or your personal data, please contact us at hello@claritydzen.com.

ClarityDzen is a self-guided behavioral practice based on research in behavior change. It is not therapy, counseling, or psychological treatment, and does not diagnose or treat any condition. If you are experiencing significant distress, please consult a qualified professional.